Hair Extension Wholesaler: The Complete Guide for Professionals
Are you a hairdresser, salon owner, or hair extension retailer? Are you looking for a reliable wholesaler to supply your business with quality natural hair extensions?
Choosing the right wholesale supplier is crucial for your business. A bad choice = dissatisfied customers, product returns, loss of reputation and revenue.
By 2026, the B2B market for hair extensions in France is projected to reach over €180 million. However, not all wholesalers are created equal. Quality varies, delivery times are often unreliable, customer service is nonexistent, and pricing is opaque.
In this comprehensive guide, discover how to choose the best professional hair extension wholesaler, the objective criteria to check, and the pitfalls to absolutely avoid.
Why Work with a Hair Extension Wholesaler?
Advantage 1: Volume Discounts
By buying in bulk, you benefit from professional rates up to 40-60% cheaper than the public price.
Concrete example:
- Retail price: €300 per pack
- Wholesale price (10+ packs): €180 per pack
- Savings: €120 per pack
Savings on 100 packs per year: €12,000
Advantage 2: Available Stock
A good wholesaler maintains a permanent stock for quick deliveries. No more stockouts that cost you sales.
Advantage 3: Professional Support
- Technical advice on the products
- Installation and maintenance training
- Dedicated customer support
- Free samples to test
Advantage 4: Flexible Payment Terms
- Deferred payment (30-60 days)
- Payment facilities
- Dedicated professional account
The 10 Criteria for Choosing the Best Wholesaler
Criterion 1: Quality of Extensions (Most Important)
Essential checks:
- Hair Type: Raw Hair (premium) vs Remy Hair (standard) vs Standard
- Traced origin: India, Brazil, Peru, Malaysia
- Cuticles: Intact and aligned (sliding test)
- Treatments: Virgin (Raw) or chemically treated
- Lifespan: 3-5 years (Raw Hair) vs 1-2 years (Remy Hair)
Quality test to be performed:
- Combustion test: Burns like natural hair (not plastic)
- Water test: Texture changes naturally when wet
- Bleaching test: Bleaches evenly
- Tensile test: Withstands without breaking
Request free samples before placing any large order.
Criterion 2: Clear, tiered pricing
Typical price list:
| Quantity | Unit Price | Discount |
|---|---|---|
| 1-4 packs | €250 | -20% |
| 5-9 packs | €220 | -30% |
| 10-19 packs | €190 | -40% |
| 20+ packs | €160 | -50% |
Warning: Beware of prices that are too low. Questionable quality guaranteed.
Criterion 3: Guaranteed Delivery Times
Professional standards:
- Stock available: Delivery in 24-48 hours
- Made to order: Maximum 7-10 days
- Express delivery: Option available
- Tracking: Real-time monitoring
Demand a guarantee of delivery within the announced timeframe.
Criterion 4: Complete Product Range
A good wholesaler offers:
- Textures: Straight, wavy, curly, kinky, loose wave
- Lengths: 8 to 34 inches
- Colors: #1, #1B, #2, #4, #60, #613, highlighted
- Methods: Clips, weaving, tape-in, keratin
- Closures/Frontals: 4x4, 5x5, 13x4, 13x6
- Wigs: Lace front, full lace, 360
- Accessories: Satin bonnets, glues, tools
Criterion 5: Minimum Order Quantity (MOQ)
Reasonable MOQs:
- Beginner: 3-5 packs minimum
- Standard: Minimum 10 packs
- Large volume: 20+ packs
Warning: Too high a MOQ = risk of overstocking for small salons.
Criterion 6: Clear Return Policy
Professional conditions:
- Defective products: Return/exchange within 14 days
- Order error: Free exchange
- Unopened products: Returns possible (conditions to be verified)
- Quality guarantee: Replacement if a problem is confirmed
Criterion 7: Professional Customer Support
Expected services:
- Dedicated account: Designated account manager
- Availability: Response within 24 hours
- Channels: Phone, email, WhatsApp
- Training: Technical advice and installation
- Marketing: Visuals and materials for your clients
Criterion 8: Certifications and Guarantees
Documents required:
- Certificate of authenticity: 100% human hair
- Traced origin: Hair origin
- Quality tests: Laboratory reports
- CE Conformity: European Standards
- Quality assurance: Written guarantee
Criterion 9: Reputation and Reviews
Checks to be carried out:
- Google rating: Minimum 4.5/5 stars
- Professional testimonials: Client trade shows
- Seniority: Minimum 2-3 years of activity
- References: Request client contact information
- Social media: Active and professional presence
Criterion 10: Payment Terms
Career options:
- Cash payment: Additional discount available
- Deferred payment: 30-60 days for established clients
- Payment options: Installment payment plan
- Accepted payment methods: Bank transfer, credit card, PayPal
The 5 Traps to Absolutely Avoid
Trap 1: Price Too Low = Questionable Quality
Example :
- Raw Hair market price: €180-250 per pack (wholesaler)
- Suspicious offer: €80 per pack
Reality: This is NOT Raw Hair. It's chemically treated hair being sold as Raw Hair.
Consequence: Dissatisfied customers, returns, loss of reputation.
Trap 2: No Samples = Run
A reputable wholesaler ALWAYS offers free or cost-price samples before a large order.
If samples are refused: Major red flag.
Trap 3: Vague Deadlines
Suspicious phrases:
- "Delivery within 2-4 weeks" (too vague)
- "As soon as possible" (no commitment)
- "It depends" (not professional)
Demand: Precise and guaranteed delivery date.
Trap 4: No Return Policy
No return policy = You're stuck with faulty products.
Demand: A clear written policy before placing any order.
Trap 5: Difficult Communication
Red flags:
- Responses after 3-5 days
- No phone number
- Generic email only
- No dedicated manager
How to Start with a Wholesaler: A Step-by-Step Guide
Step 1: Define Your Needs
Questions to ask yourself:
- What monthly volume? (5, 10, 20+ packs)
- Which textures should be prioritized? (Straight, wavy, curly)
- What lengths? (18-20 inches = best-seller)
- What initial budget? (1000€, 3000€, 5000€+)
- What quality? (Raw Hair premium or Remy Hair standard)
Step 2: Request Samples
Protocol:
- Contact 3-5 potential wholesalers
- Request samples (usually €20-50)
- Test the quality (combustion, water, bleaching)
- Compare shine, smoothness, resistance
- Select the 2 best
Step 3: Negotiate the Terms
Points to negotiate:
- Prices decrease with volume
- Guaranteed delivery times
- Payment terms (deferred payment possible?)
- Return policy
- Support and training included
Step 4: Test Order
First order:
- Start small (5-10 packs)
- Test the actual delivery times
- Check the quality by volume
- Rate the customer service
- Test it with your customers
Step 5: Long-Term Partnership
If everything is OK, establish a long-term partnership with regular orders and optimized conditions.
Wholesale Prices 2026: Price Ranges
Raw Hair Extensions (Premium)
| Product | Public Price | Wholesale Price |
|---|---|---|
| Bundle 100g (18-20") | €300 | 180-220€ |
| Closure 4x4 | €150 | 90-110€ |
| Front 13x4 | €250 | 150-180€ |
| Lace Front Wig | €600 | 360-420€ |
Remy Hair Extensions (Standard)
- Bundle 100g: €100-150 (wholesaler)
- 4x4 fence: €60-80 (wholesaler)
- Front-mounted 13x4: €100-130 (wholesaler)
Frequently Asked Questions for Professionals
What is the minimum quantity to start with?
Start with 5-10 packs + 2-3 closures to test the market without overinvesting. Initial budget: €1500-€3000.
What markup should be applied in a salon?
Standard margins:
- Extensions only: Coefficient 2-2.5 (100% to 150% margin)
- Installation included: Coefficient 3-4 (200% to 300% total margin)
Example: Purchase €180 → Sale €360-450 (extensions only) or €540-720 (installation included)
Do you need a SIRET number to buy in bulk?
Yes, most wholesalers require a SIRET number or equivalent professional number to access B2B rates.
Can you resell under your own brand?
Yes, some wholesalers offer white label (private label) services. You can add your logo and packaging. The minimum order is usually 50-100 packs.
Why Choose NAHA HAIR as Your Wholesaler?
Our Professional Offer
- 100% Certified Raw Hair – Premium Quality Guaranteed
- Volume discounts – Up to 50% off when you buy 20 packs or more
- Permanent stock – Delivery 48-72h
- Flexible MOQ – Starting from 3 packs
- Free samples – Try before you order
- Dedicated support – Assigned account manager
- Training included – Installation and maintenance advice
- Quality guarantee – Replacement if defective
Our Professional Conditions
- Deferred payment for 30 days (established clients)
- Fast delivery throughout France
- 14-day return policy on unopened products
- Complete catalogue (textures, lengths, colours)
- Marketing visuals provided
Conclusion: Choosing the Right Wholesaler = Guaranteed Success
Choosing your hair extension wholesaler is a strategic decision for your business. A good partner means consistent quality, satisfied customers, and sustainable growth.
The 3 non-negotiable criteria:
- Certified Raw Hair quality (request samples)
- Clear tiered pricing (transparent grid)
- Professional support (dedicated manager)
Contact NAHA HAIR for your professional account:
- Telephone: +33 6 69 04 54 66
- Email: naha.hairstyle@gmail.com
- Request your wholesale catalog and free samples
Ready to grow your business with a reliable wholesaler?




